Professional

Leadership shaped around the situation.

I lead complex initiatives directly, provide senior oversight, or help an executive assess a difficult situation and determine the way forward.

Engagements can include mentoring and practical capability building to strengthen internal leadership and ownership.

Let’s discuss your initiative ↗

Martin Bush seated at a table in a navy jacket

How I engage

Clarify the outcome, establish governance, connect workstreams and manage dependencies through delivery and transition.

Bring a coherent view of progress, risks and decisions alongside internal leaders and external specialists.

Translate decisions into practical implementation and help internal leaders test plans and strengthen their judgment.

Selected engagements

Experience in consequential work.

March 2026–present

Blue Cross Life acquisition integration

Leading integration of The Standard’s Canadian voluntary benefits business. Connects business, legal, operational and technology workstreams, coordinates dependencies and surfaces risks and decisions. Integration continues following the July 2026 transfer.

January–July 2026

Yukon National Pharmacare

Led Pacific Blue Cross’s implementation work against a fixed federal timeline, helping shape an achievable solution and coordinate cross-organizational responsibilities and dependencies. The PBC-side engagement concluded in July 2026.

November 2024–March 2026

D.A. Townley business wind-down

Led execution of a Board-approved operating shutdown across client transitions, workforce, legal, privacy, technology and finance. Active operations ceased on schedule and materially under budget, with all clients transitioned to new administrators.

January 2023–December 2024

Pacific Blue Cross business continuity

Led internal work with Deloitte on enterprise and departmental plans across approximately 30 departments. Coordinated annual three-hour leadership tabletop exercises to test assumptions and refine plans.

2020–2023

Blue Cross Life National Collaboration Opportunity

Led a multi-year Individual Life initiative across BCL, regional Blue Cross organizations and an external partner, from opportunity assessment through national launch, optimization and transition to ongoing operations.

2019–2021

Pacific Blue Cross governance implementation

Coordinated Board members, executives and counsel through bylaw reform approved at a December 2019 special general meeting. Led voting-platform implementation and the first online AGM; coordinated successful voting use in 2021 with the Corporate Secretary.

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What needs to move forward?

Email: martin [at] martinbush [dot] com

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